Marketing

Published by Digilytics | Digital Marketing Agency | www.digilytics.com.au The Australian migration industry is evolving rapidly. Policy shifts, heightened competition, and changing client expectations make it challenging for agencies to attract and engage potential migrants. Many migration agencies struggle to connect with audiences in a positive, trustworthy manner—despite having excellent services. At Digilytics, we’ve worked …

Digital Marketing for Migration Agency: Proven Tactics to Boost Your Business Read More »

Published by Digilytics | Digital Marketing Agency | www.digilytics.com.au In a digital-first world where attention spans are shorter than ever, Australia’s public libraries are proving remarkably resilient. According to Australia Reads’ 2024 statistical report, library visits—physical and digital combined—rose by an impressive 35% in 2022–23. Borrowing surged too, with the average Australian checking out six …

Public Library Marketing Strategies: How to Boost Engagement and Visibility Read More »

Published by Digilytics | Digital Marketing Agency | www.digilytics.com.au The rise of AI-generated content is reshaping digital storytelling—and one of the most engaging formats right now is the Baby Podcast AI Video. Whether for branding, humour, or viral content, transforming a podcast host into a baby avatar can drive massive engagement across platforms like TikTok, …

How to Make a Baby Podcast AI Video: A Trendy Marketing Tool That Works Read More »

In the ever-changing landscape of digital marketing, small businesses often grapple with the dilemma of where to allocate their marketing budgets for the maximum return. Pay-Per-Click (PPC) advertising emerges as one of the most debated yet impactful strategies. At Digilytics, we have worked with countless small businesses to demystify PPC and harness its potential to …

Is PPC Worthy for Small Businesses? Read More »

In the competitive digital landscape, small businesses often find themselves vying for visibility against larger corporations with extensive marketing budgets. This is where Local SEO (Search Engine Optimization) comes into play, offering an accessible, high-impact strategy to connect with nearby customers. At Digilytics, we believe Local SEO is a cornerstone for small businesses seeking growth …

What Is Local SEO and Why Should Small Businesses Focus on It? Read More »

In the dynamic world of digital marketing, success isn’t just about launching campaigns; it’s about understanding their impact. At Digilytics, we emphasize that businesses should constantly measure and analyze their digital marketing performance to ensure a return on investment (ROI) and adapt to changing market conditions. Here’s how you can effectively track and optimize your …

How to Track Your Digital Marketing Performance and Presence Read More »

In today’s hyperconnected world, social media marketing is no longer just an option for businesses—it’s a necessity. Platforms like Facebook, Instagram, LinkedIn, and TikTok have become pivotal in driving brand awareness, engaging customers, and generating leads. However, success on social media requires more than simply posting content. At Digilytics, we’ve guided countless businesses in navigating …

Social Media Marketing Do’s and Don’ts Read More »

Digital marketing continues to evolve, and in 2025, it has become more dynamic, integrated, and indispensable for businesses of all sizes. From artificial intelligence (AI)-powered tools to enhanced customer personalization, the landscape has grown complex yet more rewarding for those who adapt effectively. Here’s a comprehensive A-to-Z guide from Digilytics to help businesses navigate digital …

Digital Marketing A to Z in 2025 Read More »

The rise of Artificial Intelligence (AI) is revolutionizing digital marketing, and businesses are eager to leverage AI tools to gain a competitive edge. From data analysis to content creation, AI is making marketing smarter, more efficient, and highly personalized. At Digilytics, we’re embracing AI to enhance our clients’ digital marketing strategies. Here’s what you need …

Digital Marketing in the Era of AI: What You Need to Know Read More »

In a world increasingly driven by digital interactions, the question “Does digital marketing work?” is one we encounter frequently at Digilytics. The simple answer is: Yes, it works. However, like any marketing strategy, it’s important to execute it properly to see tangible results. Digital marketing encompasses a variety of strategies and tactics, such as SEO, …

Does Digital Marketing Work? Read More »