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Fulley Tanked Up
Revitalising an eCommerce Brand Through Strategy, Visibility, and Performance Marketing
Project Overview
Client: Fully Tanked Up
Location: Perth, Western Australia
Sector: eCommerce, Farm Equipment
Service: Website Design & Development, Digital Marketing, Search Engine Optimization
Fully Tanked Up is an innovative product-based business offering smart water and fuel monitoring solutions designed to improve efficiency and peace of mind for customers. Despite having a strong product with clear market potential, the brand struggled to gain traction in the Australian market prior to engaging Digilytics.
When Fully Tanked Up approached us, they had already worked with three different marketing agencies. While multiple tactics had been attempted, none had delivered sustainable growth or achieved sales within the business’s target acquisition costs. At the time, the business also lacked a functional, conversion-focused website and had limited visibility across digital channels, making it difficult to educate customers, build trust, and convert interest into sales.
Location: Perth, Western Australia
Sector: eCommerce, Farm Equipment
Service: Website Design & Development, Digital Marketing, Search Engine Optimization
Fully Tanked Up is an innovative product-based business offering smart water and fuel monitoring solutions designed to improve efficiency and peace of mind for customers. Despite having a strong product with clear market potential, the brand struggled to gain traction in the Australian market prior to engaging Digilytics.
When Fully Tanked Up approached us, they had already worked with three different marketing agencies. While multiple tactics had been attempted, none had delivered sustainable growth or achieved sales within the business’s target acquisition costs. At the time, the business also lacked a functional, conversion-focused website and had limited visibility across digital channels, making it difficult to educate customers, build trust, and convert interest into sales.
Challenges
Our initial assessment revealed that the product itself was not the issue. Instead, the challenges were rooted in how the brand was being represented and discovered online:
- No functional, sales-driven website to support eCommerce growth
- Poor product presentation and unclear value proposition
- Fragmented marketing efforts with no cohesive strategy
- Low return on ad spend, making paid campaigns unsustainable
- Limited organic visibility and weak brand authority
- Difficulty scaling sales while maintaining cost efficiency
OUR STRATEGY
Digilytics implemented a full digital reset, focusing on strategy, presentation, and performance.
We began by redesigning and rebuilding the Fully Tanked Up website with a strong emphasis on user experience, product clarity, and conversion optimization. The new website clearly communicated the product’s benefits, addressed customer pain points, and guided users through a streamlined purchase journey.
From there, we executed a multi-channel digital marketing strategy designed to drive both immediate sales and long-term brand growth. This included:
We began by redesigning and rebuilding the Fully Tanked Up website with a strong emphasis on user experience, product clarity, and conversion optimization. The new website clearly communicated the product’s benefits, addressed customer pain points, and guided users through a streamlined purchase journey.
From there, we executed a multi-channel digital marketing strategy designed to drive both immediate sales and long-term brand growth. This included:
- Omnichannel performance marketing across paid social and search
- Sell-focused campaign structures optimized for purchases and checkout events
- SEO foundations to improve organic discoverability and brand trust
- Audience segmentation and funnel refinement to reach high-intent buyers
- Continuous testing, optimization, and performance analysis to reduce cost per result
THE OUTCOME
Within three months of ongoing optimization and strategic execution, Fully Tanked Up experienced a complete turnaround in performance.
Paid campaigns improved dramatically, with return on ad spend increasing from 0.28 to 3.17, transforming previously unviable advertising into a profitable sales channel. One of the key conversion campaigns alone achieved over 303 checkout actions with a strong and consistent ROAS, while maintaining efficient CPMs and controlled costs.
As a result of this growth, Fully Tanked Up moved from struggling to generate cost-effective sales to a position where demand began to outpace supply. The business now operates on pre-orders to support inventory management, a clear indicator of revived market demand and growing brand confidence.
Today, Fully Tanked Up continues to scale within its category, supported by a strong digital foundation, profitable marketing channels, and a clear growth roadmap—demonstrating how the right strategy can unlock the true potential of a great product.
Paid campaigns improved dramatically, with return on ad spend increasing from 0.28 to 3.17, transforming previously unviable advertising into a profitable sales channel. One of the key conversion campaigns alone achieved over 303 checkout actions with a strong and consistent ROAS, while maintaining efficient CPMs and controlled costs.
As a result of this growth, Fully Tanked Up moved from struggling to generate cost-effective sales to a position where demand began to outpace supply. The business now operates on pre-orders to support inventory management, a clear indicator of revived market demand and growing brand confidence.
Today, Fully Tanked Up continues to scale within its category, supported by a strong digital foundation, profitable marketing channels, and a clear growth roadmap—demonstrating how the right strategy can unlock the true potential of a great product.
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Whether you’re launching a new brand or revitalising an existing one, Digilytics can deliver the digital momentum you need to succeed.
