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Cross Cultural Carnivale 2024
Community Event Marketing
Project Overview
Client: ORISCON (Organising for Intercultural and Social Cohesion)
Event: Cross Cultural Carnivale
Years Active: 2024,
Location: Dubbo NSW
Sector: Community, Cultural Events, Not-for-Profit
Event: Cross Cultural Carnivale
Years Active: 2024,
Location: Dubbo NSW
Sector: Community, Cultural Events, Not-for-Profit
Cross Cultural Carnivale, one of Orana region’s leading multicultural festivals, celebrates the rich diversity of our communities through music, dance, food, and performance. As the official marketing partner since 2023, Digilytics has worked closely with ORISCON to elevate the event’s public profile, drive community engagement, and deliver unforgettable cultural experiences.
Challenges
The Carnivale sought to expand its reach, increase participation, and reflect the vibrancy of multicultural Australia. However, with limited visibility and scattered outreach efforts, ORISCON needed a cohesive marketing strategy that could resonate across culturally and linguistically diverse audiences throughout Dubbo, Narromine, Gilgandra and surrounding areas.
Key challenges included:
Key challenges included:
- Enhancing brand identity and message consistency
- Attracting culturally diverse audiences through inclusive content
- Maximizing attendance
- Streamlining online communication, event promotion, and updates
OUR APPROACH
Digilytics undertook a complete brand and communication transformation.
Our process included:
Brand Research & Discovery
We engaged with internal stakeholders, analyzed community sentiment, and audited all brand touchpoints to understand the gaps and opportunities.
Brand Identity Refresh
We crafted a modern visual identity that reflects the library’s evolving role in digital access, lifelong learning, and community connection — ensuring consistency across print, web, signage, and promotional material.
Strategic Messaging Framework
Our team created core messaging pillars that can be tailored to resonate with each LGA’s unique demographics, while maintaining a consistent tone and voice across the brand.
Comprehensive Brand Guidelines
We developed a practical and flexible brand guideline document to empower internal teams and local branches to maintain consistency in all visual and written communications.
Targeted Communications Strategy
A clear roadmap was designed to enhance community engagement through email marketing, event promotion, social media content, and local media collaboration — all aligned with the refreshed brand.
Our process included:
Brand Research & Discovery
We engaged with internal stakeholders, analyzed community sentiment, and audited all brand touchpoints to understand the gaps and opportunities.
Brand Identity Refresh
We crafted a modern visual identity that reflects the library’s evolving role in digital access, lifelong learning, and community connection — ensuring consistency across print, web, signage, and promotional material.
Strategic Messaging Framework
Our team created core messaging pillars that can be tailored to resonate with each LGA’s unique demographics, while maintaining a consistent tone and voice across the brand.
Comprehensive Brand Guidelines
We developed a practical and flexible brand guideline document to empower internal teams and local branches to maintain consistency in all visual and written communications.
Targeted Communications Strategy
A clear roadmap was designed to enhance community engagement through email marketing, event promotion, social media content, and local media collaboration — all aligned with the refreshed brand.
THE OUTCOME
Our partnership delivered outstanding results, with the 2024 Cross Cultural Carnivale drawing over 4,000 attendees — the highest in its history.
- Increased attendance year-on-year
- Expanded reach across Orana Region
- Boosted community engagement through culturally inclusive content
- Enhanced digital experience for event-goers and partners
With Digilytics as a strategic marketing partner, ORISCON continues to strengthen its role as a leader in cultural celebration and community unity. Our partnership is ongoing as we prepare for an even bigger and more inclusive Carnivale in 2025.
