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Helping Public Libraries Thrive in a Digital Age
In an ever-evolving digital and community landscape, libraries need to adapt and innovate to remain essential pillars of knowledge, culture, and community engagement. At Digilytics, we specialise in outcomes-based marketing strategies that help public libraries across Australia modernise, expand their reach, and better serve their communities.
Helping Libraries Thrive into the Future
Our founder, Mohammad, and co-founder bring extensive experience, having completed diverse projects worldwide, ranging from small businesses to large corporations. With proven success in transforming libraries in the Orana Region through strategic marketing and infrastructure development, we understand the unique challenges libraries face. Our services are designed to deliver high-performance results that maximise the impact of library resources and improve online resource circulation, ensuring a greater return on investment.
We are committed to helping your library thrive, grow, and remain relevant in a digital age.
Public Libraries Current Practices
Public libraries in Australia play a vital role in fostering knowledge, supporting lifelong learning, and strengthening community bonds. They offer diverse programs, including early childhood education, youth engagement, adult literacy, and senior learning initiatives. Libraries also enrich community participation by hosting events, workshops, and cultural programs that bring people together and encourage civic engagement.
However, despite their critical role, many public libraries struggle to effectively communicate their value due to the lack of dedicated digital marketing professionals on their teams. Essential areas like website audits, search engine optimization (SEO), and targeted marketing strategies are often overlooked. This can result in underutilization of valuable resources and services, preventing them from being easily discovered by the community through search engines.
Additionally, libraries often operate within traditional organisational structures that can be resistant to change. This conservative mindset can hinder innovation and the adoption of modern marketing practices.
How Digilytics Helps
At Digilytics, we bring a fresh perspective from the digital marketing industry to uplift your library’s marketing efforts. Our consultancy services address these challenges by:
- Conducting website audits and SEO improvements to make your library’s resources more discoverable.
- Developing targeted digital marketing strategies to promote your programs and events effectively.
- Offering strategic advice and actionable insights to enhance community engagement.
- Providing hands-on support so you can focus on your core activities while we manage the technical aspects.
Our dedicated technical team takes all the necessary steps to improve your library’s marketing outcomes, leaving a lasting positive impression on your community. Whether you’re launching a new initiative or enhancing existing services, we partner with you to bring your vision to life.
With decades of industry experience, Digilytics is here to help public libraries thrive by providing the expertise and tools needed for success.
Our Experience
At Digilytics, we offer a comprehensive suite of consultancy services tailored to the unique needs of public libraries:
- Service and Process Review: Identify opportunities to enhance efficiency and service delivery.
- Library Brand Development: Craft a strong, cohesive brand identity that resonates with your community.
- Library Online Resources Marketing: Boost awareness and usage of your library’s digital assets, ensuring they reach the right audience.
- Search Engine Optimization (SEO) for Public Libraries: Ensure your library’s services and resources are easily discoverable online.
- Organizational Review: Analyze and improve library operations and structures for maximum efficiency.
- Strategic Planning: Develop clear, actionable plans to achieve long-term success.
- Communication and Marketing Planning: Create effective communication strategies to engage your audience and stakeholders.
- Library Infrastructure Review: Conduct audits and assessments of library buildings and service points from a marketing perspective.
- Library Functional Design Brief Development: Plan library spaces that are both functional and community-friendly.
- Staff, Customer, and Community Engagement and Consultation: Foster meaningful relationships and gather valuable insights to inform strategic decisions.
- Policy Development: Create policies that align with strategic goals and community needs.
- Cultural Change Management and Facilitation: Guide your library through positive organizational change and growth.
- Survey Design and Analysis: Develop and interpret surveys to gather actionable feedback.
Additional Specialist Services:
- Training in Strategic Planning, Service Reviewing, and Marketing Library Services: Empower your team with essential skills and knowledge.
- Provision of Specialist Advice on Library Service Delivery and Management: Access expert guidance on best practices to optimise your services.
- Sector Research: Stay informed with the latest trends, innovations, and opportunities in the library sector.
- Comparative Studies: Benchmark your library against peers to identify strengths and growth opportunities.
- Metrics and Performance Measurement: Track, measure, and evaluate your library’s success using data-driven insights and analytics.
Our services are designed to ensure libraries not only adapt but excel in the evolving community and digital environment.
Our Recent Projects
At Digilytics, we offer a comprehensive suite of consultancy services. Here is some of our recent projects that we worked on:
Our Background
At Digilytics, our foundation is built on proven outcomes and deep industry knowledge. Our founding member, Mohammad Ahmed, has extensive hands-on experience in long-term marketing project analysis and development for public libraries, particularly in the Orana Region. His strategic plans have not only transformed the aesthetics of libraries but also significantly improved the circulation and visibility of online resources – a critical area where libraries often invest heavily.
With a global portfolio of 356 projects across various sectors, our team combines marketing expertise with a passion for libraries to deliver innovative, practical, and high-performing solutions.
Who We Are
Digilytics is a results-driven marketing consultancy dedicated to empowering public libraries across Australia. Our team is committed to outcomes-based strategies that drive growth, community engagement, and long-term success. We understand that libraries are more than just collections of books – they are dynamic community hubs that connect people to knowledge, culture, and one another.
Our mission is simple: to help libraries thrive and remain indispensable resources in the digital age. We offer tailored solutions that enhance efficiency, brand identity, and community impact, ensuring your library serves generations to come.
Why Choose Digilytics?
Proven Track Record: Over 356 successful projects worldwide.
Industry Expertise: Specialised experience in public library marketing and strategic planning.
Results-Oriented: Focus on high-performance outcomes and ROI.
Customised Solutions: Strategies tailored to the unique needs of your library and community.
Let’s work together to make your library a thriving, essential resource for the future.
Growth STORIES
Anyone may make you promises, but we can prove it you
LEAD GENERATION
+256%
Increase in conversions from organic
search
+256%
Increase in conversions from organic
search
SEO,
SEARCH ENGINE MARKETING, WEB DESIGN & DEV
SEARCH ENGINE MARKETING, WEB DESIGN & DEV
LEAD GENERATION
+350%
Increase in conversions from organic search & Social media
+350%
Increase in conversions from organic search & Social media
SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING, EMAIL MARKETING, WEB DESIGN & DEV
LEAD GENERATION
+40%
Boosting sales in the eCommerce
Industry
+40%
Boosting sales in the eCommerce
Industry
WEB DESIGN & DEV, SOCIAL MEDIA MARKETING, SEARCH ENGINE OPTIMISATION
LEAD GENERATION
+256%
Development of website and generate leads from organic & paid media
+256%
Development of website and generate leads from organic & paid media
WEB DESIGN & DEV, SOCIAL MEDIA MARKETING, SEARCH ENGINE OPTIMISATION
